What Are Web Stories and How It Helps with Brand Exposure?

You may have heard of Web Stories but unfamiliar with how it works and how it can help create appealing content. Web stories are in the form of web-based visual content that can simply combines  video, audio, images, animation and text to develop influential viewing experience. It helps to create visual narratives, with engaging and interactive animations. The Web Story format, formerly called AMP Stories, is available on the open web and can be used by anyone on their websites. It can be shared and integrated across the web without being restricted to a closed system or platform. Web Stories provide content publishers with a flexible format for providing news and information as visually rich stories. It also offers advertising opportunities for advertisers and publishers to reach a specific audience on the web. Google Web Stories are somewhat similar to the stories on Instagram in a way that it allows creators to publish a sequence of images, videos, and audio.

Web Stories as A WordPress Plugin

Google has created a plugin along with WordPress that enables publishers to create web stories directly on their WordPress site. With this plugin creators can set their metadata for the story including cover image, excerpt, and logo. Website owners can embed their content into the Google search results, helping them manage their company’s online presence. There are several tools and comprehensive development notes suited for those who think outside-the-box. Developers can successfully incorporate WordPress’s built-in integrations to boost SEO and generate more traffic to their company website. You can maximize the use of the web stories tool to create dynamic web content.

What Are the Benefits of Using Google Web Stories?

As a content creator, Web Stories help you to communicate better with your audience through animations and videos to facilitate an engaging on-screen experience. Here are some benefits of using the Google Stories WordPress plugin:

  • Creative Flexibility: Create content using multiple templates and layouts and standardized UI controls for editorial freedom and branding.
  • Story Analytics: Use Google Web Stories to keep track of user analytics and website data to improve traffic, viral sharing, and monetization. Being aware of who is visiting your website is essential to optimize your content and get even more web traffic in the long run.
  • Engaging Content: With Web Stories you can use animation, graphics, and bite-sized content that makes it easy for readers to comprehend and retain information. It also helps to break the monotony of a plain text and makes your website more interesting.
  • Fast Loading: Compared to other content and news feeds that are available in plenty on the Internet, Web Stories are fast-loading and provide valuable content instantly, which increases customer traffic and satisfaction.

Boost SEO by Using WordPress Web Stories

With Google’s Web Stories you will not have to restrict content to a particular platform’s specifications and you can include whatever you feel is most engaging. Instagram and Facebook stories can only be viewed from one particular platform, whereas Google’s Web Stories are discoverable across the web. This makes it ideal for the SEO function, as it can be used more widely and will attract more traffic from various sources, without the limitation of being on a particular social media app. 

Overall Design and Digital Marketing Management

Web Stories may not help with monetizing regular blog posts, but does help to direct traffic towards your website or blog post. Whether you are a writer, graphic designer, or a web developer, Web Stories can be a great way to improve your design strategy and can strengthen your digital marketing strategy and make your brand more attractive to a wider audience. Since Web Stories are optimized for multiple mobile devices, they can easily be viewed on phones, tablets, and desktop browsers. Google Web Stories are not bound to a limited time-frame or social media platform. It is a user-friendly content form that is easily available for everyone. It is definitely worth looking into the possibilities of using the WordPress Plugin wider brand exposure. To avail this feature you can outsource WordPress development if you need a expert to do it for you. There are several opportunities you can capitalize on, in order to monetize your website and modify your brand image with well-curated and visually impressive web content.

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