Exceptional user experience is what gives websites an edge over the others in the competitive market. Ensuring that users have the best experience ever can be tricky. There is no straightjacket formula to better user experience, however there are some factors that remain uniform across all websites and the same can be tweaked optimally for the best results. This article is a guide that contains UX tools, resources, trends and tips that can help you improve user experience. 

Conduct comprehensive UX research

UX research is a vital component to the design process. But comprehensive UX research is easier said than done. Such research not only entails amassing of data, but also integration of the information into the team’s workflow. A UX resource that will prove handy in this regard is the “Ultimate Guide to UX Research’, which was put together by Maze. The guide not only elucidates the fundamentals of UX research, but also explains the various methods in which to conduct comprehensive research. The guide analyzes various research methods and provides UX tips for creating a sound research plan. 

Choose UX Tools That Work Best For You

It is not enough that your use any assortment of UX tools to better user experience on your website. The tool used should fit within your budget, work well with your website design, have specific features that will help improve user experience for your target audience, etc. While this sounds like a lot of work, the UX tools database, Laws of UX will help you with your quest. It features tools for every possible need including UI design, user flow, prototyping, handoff, versioning, etc. These tools are listed according to the user rating and contains details like cost, platform support, and specific features. Additionally, you can also train yourself to tackle various UX challenges on this website and learn about the laws of UX like Miller’s Law, Fitt’s Law, etc. 

Create A UX Strategy That Will Not Fail

Armed with the right information and tools, you can now create a UX strategy that will not fail. A winning strategy is one that ensures improved user experience and ensures user satisfaction, both of which help create long-lasting positive relationships with customers. Talks by Jared Spool on UX strategy and growth stages are great UX resources that will help you create such a winning UX strategy. It shines light on areas that frustrate customers the most and the significance of design literacy in creating successful UX strategies. 

Designing Compelling Landing Pages

An effective landing page is one that converts users into customers. The design of the landing page should be so compelling that users do not leave the page without making some purchase. Rob Hope, a UX designer from South Africa listed out, on Twitter, 100 most useful tips to design compelling landing pages. It takes into account UX trends and customer response to changing trends. These tips have been consolidated into an eBook titled “Landing Page Hot Tips”, after the Twitter thread. 

Improving Check-Out Experience

Checking out is one of the most dreaded actions when it comes to using a website. The check-out forms contain so many steps, customers even tend to abandon the process mid-way. This can be prevented by streamlining and improving the experience of checking-out for users. UX Planet put together a series of articles in four parts that deal with streamlining the check-out experience. The first article cites examples wherein the check-out experience went terribly wrong. The second lays down 16 simple steps that will improve the check-out experience. The third analyzes the differences between B2B and B2C markets and provides tips of reducing errors during check out. The last part talks about payment processes. The entire series, though long, is a very valuable UX resource. 

Identifying And Avoiding Common Pitfalls

Identifying common pitfalls is the best way to avoid them, especially when it comes to mobile e-commerce UX. The Baymard Institute analyzed the UX trends in mobile e-commerce and identified 18 most common pitfalls that should be avoided. In addition to listing out these common pitfalls, this resource also lays down strategies to avoid them, and to better perform if you find yourself in one of the pitfalls. 

If you are on the lookout for affordable web designing services, that incorporates the lessons and advantages of all the tools and resources listed above, contact us. Our team will be happy to help you improve your user experience.

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